![]() However, not everyone would be looking for a simple answer. The featured snippet will give people a direct answer to their query. You can easily look like a credible source to people, which should be your goal in any given digital marketing strategy. Whether you have a blog or a digital business where you produce content, featured snippets will help you increase the trust bond you have with your possible clients. And, of course, people would want to click on websites they trust. If Google trusts you enough to give your content a featured snippet, it will be only because it is informative and relevant.įrom the logic of “my friend’s friend is my friend,” people who search specific queries will trust your website as they see Google gave your content a featured snippet. That is why it is the number one search engine among all others. To dig a little deeper into the significance of featured snippets, here are few things that you can expect from a featured snippet. If you get the chance to have a featured snippet on Google, your website will directly attract more attention than the rest of the SERP results.Īt the end of the day, isn’t SEO partially about ranking higher on SERPs? Featured snippets offer a better way by giving people an overview of your website at the very top of SERPs, even if your website rank is lower. They carry an essential value for digital marketers and website owners, too. Without digging into various websites and finding what they need, people can immediately get the answer to their query.īut, the importance of featured snippets does not end there. The fear of “what if no one clicks to my website?” would only go away if you comprehend how important featured snippets are and how they can actually help your website instead of decreasing its success.Īs a concept, featured snippets are important because they save so much time for people looking for answers. However, there are some significant impacts of featured snippets regarding how they can be helpful for your website and some tricks that would help you to use featured snippets to your best use. This concern is understandable since you might think people will get what they need from the featured snippet and not bother to click on your website. What will happen if I do not get any traffic? When one hears about the featured snippets, typically, one major concern arose: So, there are different types of featured snippet formats, which will be discussed in the following headings. Of course, not every search query could be answered in the same featured snippet format. Given this purpose, featured snippets brought an opportunity to fulfill this mission as efficiently as possible. If you have the littlest information about search engine optimization, you should know that Google values offering the most informative and relevant source more than anything. Featured snippets aim to give the consumers what they want to know without wasting time by offering them a relevant and informative source. What is a Featured Snippet?Ī featured snippet is an overview of a given content placed at the top of the search engine results page, where you can directly find the answer to your query. Here in this article, you can find details about featured snippets regarding what they are, how they are influencing your marketing strategy’s destiny, and the different types of featured snippets. Featured snippets not only signals that your content is informative, but it is reliable enough for Google to give a form of a preview of it as an answer to your query. Google uses featured snippets to directly answer a query, which is in the form of a question in most cases.įair enough, those featured snippets help your website tremendously by attracting traffic and increasing engagement. But do you know that it can be better with featured snippets?Įven though you rank first on the search engine results page, a featured snippet will be shown even before that. Your content might be incredible, and you might be happy with your Google rankings. You have to be several steps further from others if you want to make an impact with what you have. Marketing can be challenging, especially in an area as competitive as digital marketing. Do you know those little pieces of content that show up on your search engine results page when you write a specific query? Those are named featured snippets, and they are one of the most influential digital marketing concepts you can think of.
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